Interview preparation

Q: What was the last exhibition you saw? What did you find interesting? How did the work relate to your current ideas/ creative practice?
A: I went to Photographers’ Gallery and I saw a collection of monochrome photography taken in Jewish area. I find it interesting because I realised all the photos I liked was either symmetrical or in high contrast. The final outcome of my collection project is also black and white, and before I export the images of my sketchbook scan, I also adjust the contrast so that the lines of my drawing will pop.

Q: Name three practitioners whose work you have discovered since being on the level 3 course. How have they influenced your creative practice? What did you fine interesting about their work?
A: First of all, Franklin Till. Who designed the Viewpoint magazine. When I went to the magazine section in the library, Viewpoint was outstanding compare to others due to the photo and the typeface that was used on the cover. It is a design magazine, I found the texts inside is easy to read, the design is overall simple and the graphic inside is calm and matches the images. My favourite thing about that magazine is that he collaborates with Pantone. Working at Pantone is my dream so I got so excited when I saw that on the magazine.
Secondly, an artist who do print making, drawing and sculpture, Brendon Monroe. My favourite work of his is called Hole, and in that print, he only uses lines, but it looks like a 3D landscape. I used the same idea while I was making the final outcome of the collection project. It’s an 2D animation, but I made it look like a 3D space.
Last but not least, Jenny Holzer. I went to Tate modern and sat in front of her artist room for 40 minutes just to do people watching and also write down her messages from a digital marquee board. That work was about how to become a better human. The thing that I liked about her work was the way she showed her artwork. Full messages on the wall repeating again and again, using neon lights, it’s powerful than just a poster or a photo.

Q: Reflect on your progress on the Level 3? How could you improve your current work and approach?
A: I tried different outcome each time for my 3 projects so far, and I think the good thing about this course is that students got chances to try and explore different practice. I need to tryout more ways to develop my approach and collaborate with others more.

Q: What are the three key things you have learnt on the Level 3 course?
A: Work fast, meet people and try everything.

Q: What does graphic design mean to you?
A: I’m a photographer who likes to draw. But I felt something was missing when I consider studying photography for another 3 years. Then I thought way not combine my interests? Photography and drawing formed me, and graphic design is the key thing to connect the two.

Q: What is the most successful piece of work in your portfolio? Why? How could it be improved?
A: The first project, the outcome of the Toolbox project is my favourite one. It was a reason why I wanted to do graphic design more than just staying un my comfort zone, doing photography. I tried letterpress and laser cut. By combining those two method made my poster very unique. The technician there even kept one of my outcome!

Q: Which is the least successful piece of work in your portfolio? Why? How could it be improved?
A: I’d say my magazine layout. Because the print was not perfect. I need to ask people who know how to do the settings when I am printing them. I asked a person in digital space but it turned out she was telling me the wrong thing so I still don’t know how to do the settings.

Q: Who do you see as the target audience for you work? Why?
A: Anyone who share the same interest with me. Because art is very subjective. 

Q: What do you hope to achieve by undertaking a BA course?
A: The knowledge of working in the industry. I also want to build connection with students and artist from all different courses.

Q: What qualities and attributes do you have that will make you a successful student at BA level?
A: I believe my wide interest would help me find unique ways to develop my work. I’m open-minded, willing to explore new things, too.I’m also devoted to my artwork. The time when creating an artwork is always so fast that it’s never enough!

Q: What was the last book you read? Tell us about it?
A: It is called Madness, written by Roald Dahl. Each story contains different madness, some are because of misunderstanding, others are because of war and anger. Not many people focus on this feeling in my opinion. This is way I thought it might be interesting to read about how madness came from.

Contextual research and analysis

For the collection assignment,  I found screen printed posters, poems and magazine covers that are either using the similar colours as mine or codes.

Object 1: Stage Set For A Riot by Danny Jauregui, (2007) is a artwork that was made by ash and graphite on paper. It makes me feel like the information in the barcodes are all  busy crossing through each other, as if they are crossing a road in a hurry, not caring about others’ privacy and personal space, bumping and crashing into each other.

Object 2: Normal, like rapid language by Normals, (2012) is a collection of works that are lying right at the intersection of design and fiction. Sometimes can be visual, other times can be published, video-based, musical, or even functional. They do pixel bending, ink on paper, and algorithmic superstitions as well. Rapid Language Application is a web-based system for learning Rapid Language basics. This first version was consist of a 150-word dictionary of the online most used words, as well as semantic operators and directions, and provides one with the possibility of building basic [Roll + Lettering] strings.

Object 3:Hole print by Brendon Monroe, (2014) is a printed artwork. Brendon Monroe is an artist who has graduated from the Art Centre in Pasadena, and he has been painting, drawing, and making sculptures that demonstrate a mythical world that is inhabited by paint-chip and trash-laden life form which scattered with human figures. He thinks that studying smaller environments can help us understand the greater world around us, Monroe sets out to create this imaginary world. Although he has self-published a wonderful run of miniature artist-books (Brendan Monroe, 2008), this is the first overall monograph of his work. There are more than 70 paintings, 15 sculptures, and  some installation shots. This work especially attracted me because of the same idea that he has. Using only lines to create a image that looks like 3D contoured landscape.

In my opinion, object 4: A World View by Mary Ellen (Bottom) Solt, (1968) and object 5: 1975 issue 10 cover design by Heinrich Fleischhacker are somehow connected. They are both printed and published, but also have a system. The poem only used “o”, “i” and “l”, the magazine cover only used Binary numeral system. Binary numeral system  is a numbering system that represents numeric values using two unique digits (0 and 1). Mostly can be seen on computing devices use binary numbering to represent electronic circuit voltage state, which considers 0 voltage input as off and 1 input as on. I remember my father talking about this when I was younger. He said “There are only 2 numbers in the world of computer, but they have endless of possibilities.”


Object 1: Stage Set For A Riot by Danny Jauregui, 2007

Image result for Danny Jauregui

Object 2: Normal, like rapid language by Normals, 2012


Object 3: Hole print by Brendon Monroe, 2014

Related image


Object 4: A World View by Mary Ellen (Bottom) Solt, 1968

Selections from Mary Ellen Solt’s Concrete Poetry: A World View


Object 5: 1975 issue 10 cover design by Heinrich Fleischhacker

1975 Issue 10


Stage Set For A Riot by Danny Jauregui, 2007
viewed: 15th February 2019

Normal, like rapid language by Normals, 2012

Normal, like rapid language

viewed: 15th February 2019

Hole print by Brendon Monroe, 2014
viewed: 15th February 2019

A World View by Mary Ellen (Bottom) Solt, 1968
viewed: 15th February 2019

1975 issue 10 cover design by Heinrich Fleischhacker

1975 Issue 10

viewed: 15th February 2019

Outcome of Collection project

This outcome is made by Adobe After Effects. I scanned my sketchbook pages and edited on Adobe Photoshop before opening the files on AE. The story is about how my journey to Switzerland and barcode are linked together.

The elements of barcode are bars, that is why at the very beginning of the video, the camera go through a group of bars. After the camera went through the bars, there is a actual barcode that would lead us into the world full of lines. There are lines that are gradually getting curved, and the others are more like a contour map. Contour map reminds me the mountain I went with my Swiss friends. It was snowing on the top of the mountain. When the camera zoomed in and got really close to the mountain, it suddenly zoomed out by going through some elements that formed the barcode. The group of bars are a reminder of this video, because it is all about my barcode collection. At the end of the animation, everything except the barcode will disappear.

It was not successful at first, I remember the one I made at Lucy’s workshop was a disaster. The background was not big enough so that some black part was showing, the elements were not enough to move around and I did not know how to move the camera smoothly, so that video was just horrible. But since Trudi suggested me to also put this outcome in my portfolio for Central Saint Martins, I spent more time remaking again and again, until I think it is good enough to call this an outcome.


Reflecting on my creative journey

The key moments in my research that led to the final outcome of this collection project, is the Adobe After Effects workshop that I did at the computer room with Lucy. Since I have done poster for toolbox project, magazine layout for postcode assignment, I thought it will be nice to try something new.

During this time, I was also making a mini and a full portfolio for Central Saint Martins using Adobe Photoshop, so when Lucy told me to make an animation using the elements from our own collection project, I chose one of my portfolio pages, but it did’t look good due to my lack of knowledge and experience of the software. Also, Trudi suggest me to include this moving image in my full portfolio, so I move around the layers as an experiment. After I was a little better at controlling the camera and the objects, I remade the whole animation a day before the interview, so that I can show my best quality work to them.


Reflection of the CTS project

The essay that I wrote was about a film Room (2015). I visited academic support when I was writing the second paragraph, because I did not know how exactly I should write the part where I need to use Harvard reference. They also suggested me to separate the whole essay into 4 parts, 10% each for the introduction and the conclusion, 40% each for the middle two paragraphs. That was helpful for me because I have never write a proper essay like this before.

Collection Project

I collected tickets, boarding passes, luggage tags and receipt on the trip to Switzerland. I found that all of them contain at least one barcode or QR code that carry information about time, product, customers, and location.

After I came back to London, I tried collecting the rhythm of the tube. I have made sure all the lines are not touching each other, just like barcodes. The rhythm of the tube ended up looking like a contour-line map, and that’s an idea that I would like to develop further.

One more thing that I also want to combine with this idea is the music I listen to while I am on the tube.  There is a music application called Spotify, and there are a system that is also similar to the Global System One Barcode. People can scan the Spotify Codes to listen to that artist’s song or album.

Barcodes may all look the same, but each of the tiny individual dots matters.